Designed and shipped core OKR features, including an AI-driven OKR Pilot, dashboard widgets, and hierarchy tree, improving usability and user engagement. Simplified complex OKR workflows into clear user journeys through wireframes, high-fidelity UI, and interactive prototypes, supporting scalable product growth. Built and maintained a lightweight design system with reusable components and tokens, reducing design-to-development effort by 30%.

Designed core interfaces for a performance management system, including AI-powered sentiment analysis and analytics dashboards, improving data clarity and decision-making. Applied insights from in-product user feedback forms to deliver iterative UX and UI enhancements, optimizing navigation and feature updates for improved usability.

Worked across multiple projects delivering end-to-end website design, including wireframes, visual mockups, and interactive prototypes to ensure seamless cross-platform user experiences. Designed visually engaging web pages, landing pages, and product screen widgets, maintaining consistency through scalable design systems, while also creating website and social media ad creatives, campaign visuals, case studies, and eBooks to drive engagement across digital channels.

Developed high-converting B2C digital marketing materials like display ads, social media ad campaigns for paid search, and white papers, case studies, and ebooks, to boost page engagement and attract organic traffic.